Final Collaborative Project

the collaborative project can be seen at
http://pminafrica.weebly.com/

Collaborative Project Topic Proposal

Topic : Poverty and Malnutrition in Africa

We wanted to chose this topic because it is a global issue that is always occurring.

Media: website and youtube videos

Memo: Attn. Coke Zero Commercial

           

When creating this commercial, I was trying to go for humor. I thought humor would catch the eye of the audience. I imagined the audience to be people of all ages. Coke Zero can be a delicious taste for everyone. Everyone likes to laugh. I also wanted to compare Coke Zero to the traditional Coke because that is a beverage that most people know of. I thought if I linked Coke Zero with the traditional Coke people would say, “Hey if it tastes just like coke for less calories, it must be good!”

            I am not completely sure why this commercial did not work, and I would like to be the first to apologize for that. If I had to guess why it was unsuccessful, I would say because it did not give to much information about the actual Coke Zero product. If everyone hears that it tastes just like coke, then they mine as well just buy the traditional Coke. I did not give any information on why Coke Zero would be better. The only time that I presented that Coke Zero has no calories is at the end and it lasted for maybe 2 seconds. The premise of my commercial was basically two Coke workers in their office. One of them was drinking a Coke Zero and was a fan of it because it tastes just like Coke.

            To fix this commercial, I will try to add some more persuasion.  In the original commercial, it was all humor. I would like to keep some humor to the ad, because everyone likes a good laugh and it attracts many people. Another item that I will change in the commercial is to have the Coke worker who was drinking the Coke Zero give a little insight on why Coke Zero is better. He can maybe say something to the effect of “I couldn’t help it. It tastes just like Coke, and its better for me too. It has a great taste for zero calories!” In one of the office cubicles, I may place a few Coke Zero logos just to catch the attention of the audience. I think placing a ton of Coke logos drew the audience’s attention away from the product that was being advertised. Once again I apologize greatly sir.

http://www.proactiv.com/index.php?uci=ous413&s_kwcid=proactive|3446113608

http://www.thecoca-colacompany.com/presscenter/av_advertising.html

My first advertisement was for Proactive.
1. I have never used Proactive before, but I know someone who is currently using it. When I read the add, it was very persuasive and it would be a top contender for an ache cure if I needed it. The add was saying things like it is the best product and how it is better then all the rest.
2. I'm not sure i see much in this advertisement besides the company trying to sell the product. I do not think that anything is trying to be implied in the advertisement. It's either buy it or don't buy it.
3. If a consumer buys the generic product, then it might not be as effective. The ad is trying to say that it is worth the money. They also provide a satisfactory guarantee. If the consumer is not satisfied, then they can get there money back. As a consumer that would help suede my decision. I would buy something that will allow me to get my money back if i do not like it. I would not want to risk buying a generic product if it will not work as well.
4. I would say the audience of this ad would be mostly teenagers because ache is prevalent during those ages, but they may also try and sell it to young adults. This ad can be found in magazines like seventeen, Cosmo girl, or any other fashion magazine.

The second ad is a coke zero ad
1. I really like this ad. It is trying to show that coke zero tastes just like regular coke but with less calories. It makes you believe that coke zero is just as good because a coke representative says that it tastes the same.
2. The implicit argument is that even though it has less calories, it does not have to taste any worse. Healthier things do not have to equal bad.
3. Coke zero ads are everywhere. I am not really a fan of coke at all, but if i had not tasted coke before, I would think it is delicious. Some consumers may think that because there are so many advertisements that coke zero is better than diet pepsi or something else that tastes similar to coke.
4. The audience for this ad is for every age. They would advertise it on ESPN or any other sports channel. Since the ad is for audiences of all ages, it will be advertised on any channel or any magazine.