Memo: Attn. Coke Zero Commercial

           

When creating this commercial, I was trying to go for humor. I thought humor would catch the eye of the audience. I imagined the audience to be people of all ages. Coke Zero can be a delicious taste for everyone. Everyone likes to laugh. I also wanted to compare Coke Zero to the traditional Coke because that is a beverage that most people know of. I thought if I linked Coke Zero with the traditional Coke people would say, “Hey if it tastes just like coke for less calories, it must be good!”

            I am not completely sure why this commercial did not work, and I would like to be the first to apologize for that. If I had to guess why it was unsuccessful, I would say because it did not give to much information about the actual Coke Zero product. If everyone hears that it tastes just like coke, then they mine as well just buy the traditional Coke. I did not give any information on why Coke Zero would be better. The only time that I presented that Coke Zero has no calories is at the end and it lasted for maybe 2 seconds. The premise of my commercial was basically two Coke workers in their office. One of them was drinking a Coke Zero and was a fan of it because it tastes just like Coke.

            To fix this commercial, I will try to add some more persuasion.  In the original commercial, it was all humor. I would like to keep some humor to the ad, because everyone likes a good laugh and it attracts many people. Another item that I will change in the commercial is to have the Coke worker who was drinking the Coke Zero give a little insight on why Coke Zero is better. He can maybe say something to the effect of “I couldn’t help it. It tastes just like Coke, and its better for me too. It has a great taste for zero calories!” In one of the office cubicles, I may place a few Coke Zero logos just to catch the attention of the audience. I think placing a ton of Coke logos drew the audience’s attention away from the product that was being advertised. Once again I apologize greatly sir.